About Galleree

Rohan is a seasoned engineer with experience at companies like Sentry, Amazon, and the Chan Zuckerberg Initiative, but he was also an accomplished artist, having completed a 4-year scholarship in New York, winning some awards, and exhibiting a painting in the Metropolitan Museum of Art.

Despite this "proof" of being good at art, he saw little success posting his art on social media. And there were millions of others just like him, creating and creating, yet getting only a snippet of attention. People just scrolled past mindlessly, and the "algorithm" didn't help. No one read the caption, and half the comments were scammers and bots. And of course, artists are assumed to be starving unless proven otherwise. But the art was so good. Why is it so hard for art to connect with people?

Rohan also went to art museums with some friends a few times. These friends knew nothing about art and thought it would be cool to go with an artist. Why? Because usually, they think art is just a joke. Blank canvases? Random shapes? It's meaningless! Even if they went to a museum, they'd walk past 90% of the artworks and laugh at the rest for a few seconds. In a way, even famous institutions have the same problem as small artists! Art just didn't resonate as frictionlessly as a song or movie could.

Maybe an artist could help change that. One time at the SFMoMA with a friend, he saw a Mark Rothko. "I heard people cry in front of these," Rohan said. They sat on a bench for 2 minutes. "I don't get it," said the friend. Moving on. Next, looking at a purely blue canvas by the famous Yves Klein, the friend of course saw nothing of note. But Rohan, no expert himself, casually shared whatever he knew about it and ways to interpret it. The friend's eyes lit up. They spent minutes, not seconds, with just a blue rectangle on a wall. At the end of the trip, the friend surprisingly said it was "life changing."

Still, Rohan didn't think much of it. It took another year, until another trip with another friend to the Seattle Art Museum. This time, despite having studied art, Rohan was just as lost. It was just an orange triangle, and the plaque said "Untitled" with no description. (I paid $30 for this?!)

Something clicked: art can be powerful. It just needs two things: a voice behind it, and a platform that makes it heard.

We envision Galleree as that place. Where art clicks for the average person and speaks something of value to them, so they seek it out as part of regular life. Where artists have a voice, are discovered, and get true fans, so they can make a living. Where institutions are beloved for the treasure trove of stories in their collections, and they reach new heights.

We aim to serve independent fine artists, museums, galleries, and art centers around the world. And of course, the oft-forgotten humans looking at the art. Just as every other art form, from literature to film to music, has found their place online in recent years, this is that place for art. Welcome to Galleree.

We are now based out of San Francisco, California, USA. Feel free to drop us a line. We hope you join us on our journey.